This month I have mostly been wondering where the summer went…
I have thought long and hard and can only really remember around 2 weeks of "glorious sunshine" – I may be wrong but that’s how it feels.
Oh, so I live in (near) Manchester and therefore most of you will be asking yourselves – What does he expect? However, the reality is that we don’t actually get as much rain as many imagine.
No, the most dramatic thing to have happened over the last 2 months have been at Manchester City F.C – Yet more big spending and finally, some success on the pitch and a shot at the elusive Champion’s league.
To an outsider, it would seem to be an obvious link - spend more - be more successful but that is rarely the case! It (usually) takes a mixture of prudent investment (ok, sometimes this can be viewed as "spending a lot") coupled with a vision for what you want / need to achieve and finished off with a heavy dose of commitment from those you entrust your hard earned cash with and of course, you -the stakeholders.
When all of this comes together, it produces a heady mix which can be intoxicating and when combined with careful "market positioning" or targeting to your preferred demographic – inevitably produces results beyond the wildest of dreams.
I speak from personal experience, both from my own journey with Lynx IDG and on the many occasions I / we have been part of that "mix" with our clients.
The message – Invest wisely, work with experts, take advice from those who’ve "been there and bought the t shirt" and motivate yourself to commit to achieving what in these straightened times, can seem unachievable.
Believe me, get the cocktail right and success will follow – I promise, I have seen it many, many times.
Be warned though, if you get one ingredient wrong, or listen to the wrong people, failure is just as likely.
So don’t sit and worry about the "weather", sit and worry about the "whether"…
Whether to invest your time, energy and resources and reap the rewards that follow or whether to sit back and let the world overtake you…
Thinking done? Yep thought so…
Good luck and I’ll be in touch again soon – Unless you want to contact me first of course, I’m always here.
The Ghost in the Machine.
I have thought long and hard and can only really remember around 2 weeks of "glorious sunshine" – I may be wrong but that’s how it feels.
Oh, so I live in (near) Manchester and therefore most of you will be asking yourselves – What does he expect? However, the reality is that we don’t actually get as much rain as many imagine.
No, the most dramatic thing to have happened over the last 2 months have been at Manchester City F.C – Yet more big spending and finally, some success on the pitch and a shot at the elusive Champion’s league.
To an outsider, it would seem to be an obvious link - spend more - be more successful but that is rarely the case! It (usually) takes a mixture of prudent investment (ok, sometimes this can be viewed as "spending a lot") coupled with a vision for what you want / need to achieve and finished off with a heavy dose of commitment from those you entrust your hard earned cash with and of course, you -the stakeholders.
When all of this comes together, it produces a heady mix which can be intoxicating and when combined with careful "market positioning" or targeting to your preferred demographic – inevitably produces results beyond the wildest of dreams.
I speak from personal experience, both from my own journey with Lynx IDG and on the many occasions I / we have been part of that "mix" with our clients.
The message – Invest wisely, work with experts, take advice from those who’ve "been there and bought the t shirt" and motivate yourself to commit to achieving what in these straightened times, can seem unachievable.
Believe me, get the cocktail right and success will follow – I promise, I have seen it many, many times.
Be warned though, if you get one ingredient wrong, or listen to the wrong people, failure is just as likely.
So don’t sit and worry about the "weather", sit and worry about the "whether"…
Whether to invest your time, energy and resources and reap the rewards that follow or whether to sit back and let the world overtake you…
Thinking done? Yep thought so…
Good luck and I’ll be in touch again soon – Unless you want to contact me first of course, I’m always here.
The Ghost in the Machine.
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